About 0x
0x is the infrastructure layer for moving value onchain. 0x Swap API and Cross-Chain API give developers, fintechs, and financial institutions programmable access to digital assets. The APIs aggregate liquidity, route transactions, and apply compliance controls so teams can build products without rebuilding the underlying infrastructure. More than 500 products are powered by 0x, including apps from Coinbase, Robinhood, Phantom, and MetaMask. Since launch, 0x Swap API has processed $200B+ in volume, and 0x has processed 211M+ transactions.
0x was founded in 2017 by Amir Bandeali and Will Warren. Amir Bandeali is the company's CEO. The team contributed to the ERC-721 standard and helped drive adoption of canonical Wrapped Ether (WETH). 0x has raised $109M from investors including Pantera Capital, Greylock, and Coinbase Ventures.
0x Logo
This is the primary 0x logo that we use across all primary brand outputs and applications.
Ensure that 0x assets have ample space around them. Whether you choose to enlarge or reduce their size, it is important to give them sufficient breathing room. It is essential that they do not feel cramped or overcrowded.
0x Avatars
0x avatar is a visual representation of a company that can help to establish a unique and recognizable brand identity.
Colors
Our primary palette is made up with Black, Gray and White.
As our core colors, they serve as the foundational colors of our brand and should always be used as backgrounds and text.
Primary
Black
Black
HEX #26272B
RGB 38, 39, 43
RGB 38, 39, 43
Primary
Gray
Gray
HEX #F4F4F5
RGB 244, 244, 245
RGB 244, 244, 245
Primary
White
White
HEX #FFFFFF
RGB 255, 255, 255
RGB 255, 255, 255
"Powered by 0x" badge
Use the badge in a swap interface powered by 0x to identify 0x as the routing provider.
Photos
Please feel free to utilize the photos provided below in your press releases. You have our permission to use these photos to enhance the visual appeal of your news articles and stories.
