The Base App is the all-in-one consumer app bringing new users to crypto

0x Swap API infrastructure supports its onchain mechanics and novel token architecture such as Zora Posts and Creator coins, at social media scale.

As the consumer gateway to crypto, Base App users demand a seamless and efficient experience across multiple touchpoints:

• Creator monetization via Farcaster and Zora, both powered by 0x
• Trade, earn, and swap cryptocurrencies
• Send payments globally
• Chat, including encrypted messaging with payments
• Mini-apps (games, DeFi, utilities) that run in one mobile interface

From an ecosystem perspective, Base App enables stronger network effects for Base by bringing together end users and Web3 developers around social-finance use cases.

Zora coins are a core part of the Base App social experience

Every creator profile and each individual post becomes an ERC-20 token that enables novel ways to monetize and interact with content onchain. That meant:

• Tens of thousands of new tokens and pools daily, at L1 scale
• Pools need real-time indexing so new tokens can be swapped instantly
• Growth rate must be managed to avoid latency spikes

This new token model broke DEX routing logic, so the Base App could not support it on the prior infrastructure.

On top of that, the token graph is multi-layered:

• Post coins are paired with Creator coins
• Creator coins are paired with ZORA

This complexity must stay invisible. Users just want to trade Zora coins with deep liquidity and discover new tokens as they launch.

If swaps are not seamless, access to tokens breaks and the social flywheel fails to gather momentum. Solving it required 0x's DEX routing and aggregation expertise, beyond the Base App team's core focus.

The Base App team partnered with 0x to ship custom support for Zora coins from Day 1

0x worked with the Base team to:

• Build custom routing for Zora Post and Creator coins on Base
• Detect and ingest a high volume of new pools and tokens in real time
• Determine optimal routes through ZORA, Creator, and Post coins
• Deliver lightning-fast latency across the board

Zora coins brought an explosion of liquidity pools, with unique, complex routing. 0x built a custom integration to effectively route from any token to a Post coin while maintaining latency.

Eric Wong, 0x Product Manager

This custom engineering paid off. 0x Swap API provides best-in-class routing for Zora coins, with the widest pair coverage at lightning-fast latency.

0x was the first provider to offer full Zora coin support at scale. By unlocking creator coin swaps, 0x made it possible for the Base App to realize its vision.

Speak to the team today to see how 0x can solve your routing needs.

0x Routing: Zora Coins

5.2M4.4M

Zora coins created

$370B$315B

Support for 20M+ tokens with unrivaled liquidity from 373 liquidity sources.

352k299k

Zora coin transactions on Base

$59M$50M

Onchain Zora coins trading volume

Coinbase launched the all-new Base App in July 2025 as a fully featured SocialFi app, integrating Zora directly into its social feed and carrying forward the onchain swap experience first powered by 0x in Coinbase Wallet (2021).

Instead of switching across platforms, users access Zora Posts and Creator coins alongside Farcaster, Bankr, and more, in a single feed.

With Zora and 0x Swap API, Base App makes it easy for creators to tokenize their content, for users to trade Creator and Post coins, and for the Base ecosystem to exist in one powerful interface.